Cocchi Americano Blanco Aperitivo. Aperitivo Americano Giulio Cocchi's original recipe Americano is more than just a simple aperitif in the town of Asti - in fact, it is the aperitif by definition, a piece of this century's local cultural and gastronomic history. This is the original Americano, produced without a break since 1891 according to an entirely natural recipe: white wine aromatized with many herbs and spices, no artificial coloring, flavoring or additive of any kind.